Let's celebrate breastfeeding in Derby & Derbyshire!

Mums come together to urge businesses to become breastfeeding-friendly spaces

Breastfeeding mums have joined together to call on businesses and community spaces to become breastfeeding-friendly places in Derby and Derbyshire. 

Mums come together to urge businesses and outlets across Derby and Derbyshire to become breastfeeding-friendly spaces


Breastfeeding mums have joined together to call on businesses and community spaces to become breastfeeding-friendly places in Derby and Derbyshire. The call comes ahead of World Breastfeeding Week, taking place 1 – 7 August 2019.


Mums and babies met at the QUAD last week as the contemporary arts centre became the first venue in Derby to receive the City Council’s Breastfeeding Welcome Here Award, making it the ideal location for mums to campaign for more breastfeeding-friendly venues in the city.


Gathering as part of the For You & Baby project, which supports families in Derby and Derbyshire through pregnancy and early years, the campaign aims to encourage mums to breastfeed in public.


Claire Hegginson, a 34-year-old breastfeeding mum from Chaddesden, says she purposefully seeks out venues she knows support breastfeeding on their premises. 


“It’s really important to find places where you feel comfortable, particularly during the early months,” the mum-of-two explains. 


“It’s important for mums to feel confident when they’re out and about.”


Around 8 in 10 women stop breastfeeding earlier than they’d like, with concerns about breastfeeding in public a common reason cited. According to a survey by Start4Life, it’s an issue particularly prevalent amongst first-time mums.


“For new mums, it’s reassuring to know that you’re in a supportive environment,” says Bee Walsh-Creed, who attended the gathering with her son Alistair. 


“If a place was breastfeeding-accredited it would definitely encourage me to go there.”


The Breastfeeding Welcome Here Award calls attention to venues that support mums by providing comfortable environments for them to breastfeed their children. 


The For You & Baby project is a partnership between Derby City Council, Derbyshire County Council, and the NHS, with the collaboration known as Joined Up Care Derbyshire. The project encourages businesses and venues in the city and across the county to sign up to the Breastfeeding Welcome Here Award, and is part of a wider initiative to encourage and support breastfeeding. 


Laura Moore, Deputy Chief Nurse for NHS Derby and Derbyshire Clinical Commissioning Group, said: “The For You & Baby support network is here to help by sharing tips and guidance on breastfeeding.


“Evidence shows breastfeeding provides a range of health benefits for mum and baby to help strengthen their bond and provide protection against many illnesses, including ear and chest infections, tummy upsets and lowers the risk of diabetes. 


“When mums can breastfeed, we want to support them in that, so we’re delighted the QUAD has joined the Breastfeeding Welcome Here Award scheme.


“I hope other city shops, cafés and venues will follow this lead and sign up.”


Kathy Frain, Marketing and Audience Development Manager at the QUAD, says the venue is excited to be the first organisation in Derby city to receive a Breastfeeding Welcome Here Award: “Breastfeeding is a completely natural thing to do and we aim to support this fully.


“Venues need to be positive and actively make people feel welcome to breastfeed, in order to change attitudes. We have created an environment where mums feel empowered to feed their baby without fear of judgement.”


Derby City Council’s Cabinet Member for Children and Young People, Cllr Evonne Williams, said: “I want all new mums in Derby to feel confident and comfortable to feed their children and I hope that all the cafés, shops and other venues across the city sign up to the Breastfeeding Welcome Here Award.” 


The mums at last week’s gathering also hope businesses and venues will follow in the QUAD’s footsteps and work to become welcoming spaces for mums to breastfeed.


Or, as Bee says: “In the future I hope there isn’t any need to raise awareness of breastfeeding-friendly places, because mums won’t have to think twice about breastfeeding in public.”


For businesses and venues interested in obtaining a Breastfeeding Welcome Here Award for their premises, visit the Derby City Council website or email breastfeedingwelcome@derby.co.uk for Derby city businesses.

Businesses within Derbyshire county can find out more and apply at www.derbyshire.gov.uk/breastfeedingwelcome, or email breastfeedingwelcomaward@derbyshire.gov.uk

To find out which businesses in Derbyshire are signed up to the scheme near you visit: https://www.derbyshirehealthyfamily.org.uk/breastfeeding/where-to-feed-your-baby, or: foryouandbaby.org/ 

For more information about World Breastfeeding Week see: https://worldbreastfeedingweek.org 

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